Case Study
Yellowhammer Coffee Brand Book
Explore Yellowhammer Coffee’s brand identity, culture, and values in our brand book. Uncover how we blend passion, innovation, and community to craft unforgettable coffee experiences. Discover our distinctive visuals and commitment to inclusivity, revealing the essence of our brand.
Company Information, Problem, & Solution
Yellowhammer Coffee: Your Community Brew. More than just coffee, we offer quality roasts and a welcoming space. From our unique blends to our inclusive culture, every cup celebrates connection. Join our neighborhood family today.
The Problem
Yellowhammer Coffee aimed to boost brand visibility and local community connection in Mobile, Alabama’s saturated coffee market. Though offering quality brews and a welcoming vibe, they needed to stand out and make a lasting impression amid numerous competitors.
The Solution
Yellowhammer Coffee cultivated a unique identity around warmth, inclusivity, and quality. They boosted visibility and customer connections through social media storytelling, local business partnerships like Greer’s St. Louis Market, and an engaging AR sticker campaign. Blending physical and digital experiences created memorable interactions, enhancing brand presence and fostering community loyalty.
Brand Identity
Yellowhammer Coffee’s brand identity radiates warmth, positivity, and inclusivity through its vibrant yellow, grey, and black colors with a minimalist “YH” logo. From their stylish yet approachable staff attire to their community-focused mission, they cultivate a welcoming family atmosphere.
