I developed a social media marketing plan for the local gift shop Meggie B’s Gifts & More in Semmes, AL. The plan outlines strategies to optimize their Facebook and Instagram channels to boost brand visibility and sales. It includes a content calendar with post ideas and scheduling. Meggie B’s can cultivate a loyal local following as the go-to gift destination by consistently sharing visually appealing, engaging content.

.

For a class project, I conceptualized and developed a comprehensive multimedia fundraising plan titled “Ball for All.” This was an innovative first annual charity event to raise funds for the non-profit Dance Without Limits Foundation in Mobile, Alabama. The plan encompassed branding, marketing strategies across various channels, event logistics, sponsorship packages, and measurable goals. “Ball for All” was envisioned as an inclusive gala celebration promoting the Foundation’s mission of making dance accessible to all abilities.