Case Study
Pinned on You Rebrand
Formerly Boujee Button Co., Pinned On You has undergone an exciting rebrand with a fresh name, vibrant colors, and renewed commitment to creativity. Explore their revamped collection of custom buttons crafted to reflect your individuality. Join their journey of self-expression and pin your personality with Pinned On You!
Company Information, Problem, & Solution
Pinned On You, founded by University of South Alabama student and Phi Mu sorority member Cathryn Evans, is a custom button business catering to clubs, sororities, fraternities, and sporting events. Recognizing a demand for personalized buttons, Cathryn established the company and has since grown it, creating custom buttons for South Alabama students as well as other local schools and stores.
The Problem
The previous brand identity, Boujee Button Co., failed to resonate with the target audience, particularly college students seeking personalized accessories. A new brand was needed to capture the essence of the products and appeal directly to the diverse clientele.
The Solution
After extensive research and brainstorming, the company rebranded as Pinned On You, a new identity dedicated to individuality, creativity, and self-expression. They refined the logo, chose vibrant colors, and crafted an engaging brand statement. The result is a brand aligned with their core values, resonating deeply with the target audience and inviting them to express their unique identities through custom-designed buttons.
Rebranding
Pinned On You underwent an exciting rebranding, meticulously crafting a new identity, fresh logo, vibrant colors, and a redefined vision. With dedication and creativity, they revamped their brand and social media presence to better connect with customers. Join them in celebrating this new era as they continue empowering individuals to express their uniqueness through custom buttons.
Rebranding Video
Witness Pinned On You’s rebranding journey through this video. Unveiling their new name, logo, and colors, it showcases the passion behind reshaping their identity to resonate with their diverse audience and empower unique self-expression.